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Personal Branding Checklist

Jesse Randall Warden

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Top Stories by Jesse Randall Warden

This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual process. As you grow, so does your brand. The need for personal branding arises from the fact that globalization has increased competition in the workplace. As the wheat is separated from the chaff, if you are left standing, you are left standing with others of good caliber. The playing field is now that much more challenging since your competition is as good as, or better, than you. To paraphrase David Samuel, the bloke who got me into personal branding after I saw him speak a few years ago; he spoke about of why you need personal branding. His audience was a group from a large teleco... (more)

Agile Chronicles #4: P to the Oh to the Sea, Strategy, and Design Challenges

This entry is about creating proof of concepts that tackle challenging components in your application before Sprint #1 starts, when Strategy happens in the process, and the design challenges that still exist. Proof of Concept The POC stands for Proof of Concept. It’s a formal term used to describe the process in which a programmer tackles some of the high risk functionality items of a finished design comp to assess their feasability before the official start of the project. At least, that’s what we define it as. The concept of iterations in software is to flush out the real prob... (more)

From Design to Reality

This article will cover techniques in dealing with application state and complex animations. Additionally, I've included a few quick primers on how to implement some of the designs a Flash developer can be expected to put into Flash as well as a sample application file. This article will cover techniques in dealing with application state and complex animations. Additionally, I've included a few quick primers on how to implement some of the designs a Flash developer can be expected to put into Flash as well as a sample application file. There are many articles dealing with applica... (more)

Agile Chronicles #1: What is Agile Based On?

Preface Five weeks ago, I started a project with  Enablus, a firm that works with mainly startups to build products. I loathe service work, and love product work, so am really glad to be working with them. Even better, they are only 30 minutes from my house. I don’t really need to go more than 2 to 3 times a week, but I like how close they are when I do. One thing that struck me in the initial project discussions was that Enablus was really big on process and lingo. Darrell Ross, the project manager and partner I’m working with, although hard to read initially, still showed sign... (more)

JavaScript and Flash Panels

Macromedia products are ever more extensible in the 2004 releases. They make it easier for developers to create custom tools and extension scripts and then package those scripts and interfaces to distribute to their fellow designers and developers. Distribution comes in a few ways; in this article I discuss the use of JavaScript and Flash panels for use in Fireworks and Flash, and briefly cover the use of MXPs, the file format used in the Macromedia Extension Manager tool to allow developers to install extensions. Although Dreamweaver is arguably more powerful in making use of suc... (more)