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Personal Branding Checklist

Jesse Randall Warden

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Top Stories by Jesse Randall Warden

This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual process. As you grow, so does your brand. The need for personal branding arises from the fact that globalization has increased competition in the workplace. As the wheat is separated from the chaff, if you are left standing, you are left standing with others of good caliber. The playing field is now that much more challenging since your competition is as good as, or better, than you. To paraphrase David Samuel, the bloke who got me into personal branding after I saw him speak a few years ago; he spoke about of why you need personal branding. His audience was a group from a large teleco... (more)

Integrating a Flash Interface into Flex 2

My goals here are to integrate www.adobe.com/products/flash/ Flash with www.adobe.com/products/flex/ Flex, i.e. not just treat it as a design asset tool, but as a contributor to the functionality of the client; using Flash for enhancing the design, and helping reduce transition code which tends to be verbose in Flex. Below you'll find a sample application that has integration of a complicated Flash design done using many different techniques. I describe the reasons why you would want to work this way, compare with other techniques, and walk through the code and files in my examp... (more)

Top Ten Tips for Working with Cairngorm

These apply to Flex 2.0.1 with any version of Cairngorm. Since people’s programming background varies in Flex, these are not facts, just my opinions based on my experiences using ARP & Cairngorm for over 2 years. Furthermore, there are alternatives to Cairngorm, I just cannot try them as much as I like. Now that I’m doing product work, I can’t just “try this framework on this new project”. I live in the same code base longer supporting existing clients, and can’t do dramatic re-factoring without getting fired. 1. If Cairngorm looks complicated,... (more)

Why Central Matters

Central is important to developers for a number of reasons. First, Central provides an application framework with which you can sell the applications you make. You just have to add a few purchasing details to an XML file and edit a Web form. Additionally, the user is presented with information about how to purchase. Considering Macromedia's current deals with companies such as Intel and AOL, you can be sure that your applications will get exposure. The evolving Flash Player will do better on the desktop than within the browser. There are fewer restrictions and a lot more room to a... (more)

Job Interviews: Adobe Flex and Flash Career Guidance

Some things that I learned early in my career that originally helped me succeed, I believe are now hurting me in job interviews. One of the pros to typing via dynamic languages and forgiving compilers such as ActionScript 1.0, Ruby, JavaScript, and others is that you can quickly code things that work. In a lot of the early agency, multimedia, and small software company work that I did, these technologies were great. They didn't get in your way, and they empowered you to quickly create programmatic solutions that were enhanced or even driven by good designers. You could hit insane... (more)