Welcome!

Personal Branding Checklist

Jesse Randall Warden

Subscribe to Jesse Randall Warden: eMailAlertsEmail Alerts
Get Jesse Randall Warden via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by Jesse Randall Warden

This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual process. As you grow, so does your brand. The need for personal branding arises from the fact that globalization has increased competition in the workplace. As the wheat is separated from the chaff, if you are left standing, you are left standing with others of good caliber. The playing field is now that much more challenging since your competition is as good as, or better, than you. To paraphrase David Samuel, the bloke who got me into personal branding after I saw him speak a few years ago; he spoke about of why you need personal branding. His audience was a group from a large teleco... (more)

Agile Chronicles #2: Code Refactoring

This entry is about the joy of coding quickly, finding the balance between getting something done quickly vs. architecting for the future, and dealing with the massive amount of re-factoring that’s entailed in iterative Scrum development. Coding Quickly I’m coding like I’m in Flash again. Instead of spending 3 weeks setting up Cairngorm or PureMVC with all your use cases, agreeing on the framework implementation details with coworkers, and getting enough of a foundation together that you can actually compile the application and start seeing screens, you instead make a mad dash t... (more)

From Design to Reality

This article will cover techniques in dealing with application state and complex animations. Additionally, I've included a few quick primers on how to implement some of the designs a Flash developer can be expected to put into Flash as well as a sample application file. This article will cover techniques in dealing with application state and complex animations. Additionally, I've included a few quick primers on how to implement some of the designs a Flash developer can be expected to put into Flash as well as a sample application file. There are many articles dealing with applica... (more)

Delivering Captivate Content on the Web

With Macromedia Captivate, you can create interactive tutorials with recorded narration, built-in testing, with an easy, painless, and quick process. But now that authors can so easily create tutorials, they have time to think about the best way to deliver their content to end users, and to think about what works well with the Captivate workflow. When I started using Macromedia Captivate early last year, I quickly learned that Captivate authors did not have a clear deployment path for Captivate content they wanted to make available on the web. This problem does not stem from Cap... (more)

Agile Chronicles #1: What is Agile Based On?

Preface Five weeks ago, I started a project with  Enablus, a firm that works with mainly startups to build products. I loathe service work, and love product work, so am really glad to be working with them. Even better, they are only 30 minutes from my house. I don’t really need to go more than 2 to 3 times a week, but I like how close they are when I do. One thing that struck me in the initial project discussions was that Enablus was really big on process and lingo. Darrell Ross, the project manager and partner I’m working with, although hard to read initially, still showed sign... (more)