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Personal Branding Checklist

Jesse Randall Warden

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Top Stories by Jesse Randall Warden

My goals here are to integrate www.adobe.com/products/flash/ Flash with www.adobe.com/products/flex/ Flex, i.e. not just treat it as a design asset tool, but as a contributor to the functionality of the client; using Flash for enhancing the design, and helping reduce transition code which tends to be verbose in Flex. Below you'll find a sample application that has integration of a complicated Flash design done using many different techniques. I describe the reasons why you would want to work this way, compare with other techniques, and walk through the code and files in my example. To be clear, this is a proof of concept, and uses a variety of techniques for the purposes of showing developers a variety of ways to do things. It is not meant to indicate all ways to integrate Flash and Flex, nor necessarily the best ways for all occasions. Yes, I did in fact abuse this... (more)

Personal Branding Checklist

This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual process. As you grow, so does your brand. The need for personal branding arises from the fact that globalization has increased competition in the workplace. As the wheat is separated from the chaff, if you are left standing, you are left standing with others of good caliber. The playing field is no... (more)

Adobe Flex Builder Tracer Bullets

So how do you write Flex Builder Tracer Bullets knowing that Flex can be a RAD tool and Tracer Bullets are good to do? I have provided two lists, one technical and the other esoteric,  that you can follow to hopefully build your Flex applications a little faster via Tracer Bullets. Here are the two lists: Technicals Don't use ActionScript, use MXML Use states, don't use transitions Write strongly-typed ValueObject's based on client's data needs Build workflows, then build use cases Use copious amounts of tagged builds in Subversion (or whatever source control you use) Componeti... (more)

Job Interviews: Adobe Flex and Flash Career Guidance

Some things that I learned early in my career that originally helped me succeed, I believe are now hurting me in job interviews. One of the pros to typing via dynamic languages and forgiving compilers such as ActionScript 1.0, Ruby, JavaScript, and others is that you can quickly code things that work. In a lot of the early agency, multimedia, and small software company work that I did, these technologies were great. They didn't get in your way, and they empowered you to quickly create programmatic solutions that were enhanced or even driven by good designers. You could hit insane... (more)

From Design to Reality

This article will cover techniques in dealing with application state and complex animations. Additionally, I've included a few quick primers on how to implement some of the designs a Flash developer can be expected to put into Flash as well as a sample application file. This article will cover techniques in dealing with application state and complex animations. Additionally, I've included a few quick primers on how to implement some of the designs a Flash developer can be expected to put into Flash as well as a sample application file. There are many articles dealing with applica... (more)