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Personal Branding Checklist

Jesse Randall Warden

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Top Stories by Jesse Randall Warden

This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual process. As you grow, so does your brand. The need for personal branding arises from the fact that globalization has increased competition in the workplace. As the wheat is separated from the chaff, if you are left standing, you are left standing with others of good caliber. The playing field is now that much more challenging since your competition is as good as, or better, than you. To paraphrase David Samuel, the bloke who got me into personal branding after I saw him speak a few years a... (more)

Integrating a Flash Interface into Flex 2

My goals here are to integrate www.adobe.com/products/flash/ Flash with www.adobe.com/products/flex/ Flex, i.e. not just treat it as a design asset tool, but as a contributor to the functionality of the client; using Flash for enhancing the design, and helping reduce transition code which tends to be verbose in Flex. Below you'll find a sample application that has integration of a complic... (more)

Agile Chronicles #3: Branch Workflow

This entry is about utilizing branches for each developer in Subversion, Merge Day, and how while cool, it’s an ivory tower process. Note: This isn’t a tenet of the Agile methodology itself, it’s just something that works well when you have a bunch of developers collaborating together rapidly, and a specific workflow our client requested we follow. Branch Workflow We’re utilizing a Branch... (more)

JavaScript and Flash Panels

Macromedia products are ever more extensible in the 2004 releases. They make it easier for developers to create custom tools and extension scripts and then package those scripts and interfaces to distribute to their fellow designers and developers. Distribution comes in a few ways; in this article I discuss the use of JavaScript and Flash panels for use in Fireworks and Flash, and briefl... (more)

Code Reuse - Pros and Cons

Depending on the scope of your project, you may have the opportunity for code reuse. The reasons you might want to do so are two-fold. First, you reduce duplication of efforts. If you have already created a hyperlink enabled CellRenderer for your DataGrid once, why do it again? Second, you create, or build upon, an ever growing utility code base. While it may not be in the "utils" packag... (more)