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Personal Branding Checklist

Jesse Randall Warden

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Top Stories by Jesse Randall Warden

This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual process. As you grow, so does your brand. The need for personal branding arises from the fact that globalization has increased competition in the workplace. As the wheat is separated from the chaff, if you are left standing, you are left standing with others of good caliber. The playing field is now that much more challenging since your competition is as good as, or better, than you. To paraphrase David Samuel, the bloke who got me into personal branding after I saw him speak a few years ago; he spoke about of why you need personal branding. His audience was a group from a large teleco... (more)

Adobe Flex Builder Tracer Bullets

So how do you write Flex Builder Tracer Bullets knowing that Flex can be a RAD tool and Tracer Bullets are good to do? I have provided two lists, one technical and the other esoteric,  that you can follow to hopefully build your Flex applications a little faster via Tracer Bullets. Here are the two lists: Technicals Don't use ActionScript, use MXML Use states, don't use transitions Write strongly-typed ValueObject's based on client's data needs Build workflows, then build use cases Use copious amounts of tagged builds in Subversion (or whatever source control you use) Componeti... (more)

Agile Chronicles #2: Code Refactoring

This entry is about the joy of coding quickly, finding the balance between getting something done quickly vs. architecting for the future, and dealing with the massive amount of re-factoring that’s entailed in iterative Scrum development. Coding Quickly I’m coding like I’m in Flash again. Instead of spending 3 weeks setting up Cairngorm or PureMVC with all your use cases, agreeing on the framework implementation details with coworkers, and getting enough of a foundation together that you can actually compile the application and start seeing screens, you instead make a mad dash t... (more)

Agile Chronicles #3: Branch Workflow

This entry is about utilizing branches for each developer in Subversion, Merge Day, and how while cool, it’s an ivory tower process. Note: This isn’t a tenet of the Agile methodology itself, it’s just something that works well when you have a bunch of developers collaborating together rapidly, and a specific workflow our client requested we follow. Branch Workflow We’re utilizing a Branch Workflow on my current project.  What this means is that each developer creates their own branch in Subversion.  If you’re utilizing Tortoise SVN on PC or Versions on Mac, this is effectively a ... (more)

Why Central Matters

Central is important to developers for a number of reasons. First, Central provides an application framework with which you can sell the applications you make. You just have to add a few purchasing details to an XML file and edit a Web form. Additionally, the user is presented with information about how to purchase. Considering Macromedia's current deals with companies such as Intel and AOL, you can be sure that your applications will get exposure. The evolving Flash Player will do better on the desktop than within the browser. There are fewer restrictions and a lot more room to a... (more)