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Personal Branding Checklist

Jesse Randall Warden

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Top Stories by Jesse Randall Warden

This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual process. As you grow, so does your brand. The need for personal branding arises from the fact that globalization has increased competition in the workplace. As the wheat is separated from the chaff, if you are left standing, you are left standing with others of good caliber. The playing field is now that much more challenging since your competition is as good as, or better, than you. To paraphrase David Samuel, the bloke who got me into personal branding after I saw him speak a few years ago; he spoke about of why you need personal branding. His audience was a group from a large teleco... (more)

Agile Chronicles #4: P to the Oh to the Sea, Strategy, and Design Challenges

This entry is about creating proof of concepts that tackle challenging components in your application before Sprint #1 starts, when Strategy happens in the process, and the design challenges that still exist. Proof of Concept The POC stands for Proof of Concept. It’s a formal term used to describe the process in which a programmer tackles some of the high risk functionality items of a finished design comp to assess their feasability before the official start of the project. At least, that’s what we define it as. The concept of iterations in software is to flush out the real prob... (more)

My Website + Google = My Online Identity

I just got an e-mail from a recruiter of sorts. They want me to do phone Flex/Flash consultation for a 20-40 minute paid phone call. Apparently, Ether (www.ether.com) could make money if they employed some sales teams. It seems all of California is reaching out worldwide, looking for people to come to live and work there. The reason? To be tech lead in their startup and manage contractors and outsourced individuals to make bling and fame in Web Deux Point OMG. If my hunch on what this call is about is correct, this'll be the third startup this month looking for Flexcoder meat. W... (more)

Integrating a Flash Interface into Flex 2

My goals here are to integrate www.adobe.com/products/flash/ Flash with www.adobe.com/products/flex/ Flex, i.e. not just treat it as a design asset tool, but as a contributor to the functionality of the client; using Flash for enhancing the design, and helping reduce transition code which tends to be verbose in Flex. Below you'll find a sample application that has integration of a complicated Flash design done using many different techniques. I describe the reasons why you would want to work this way, compare with other techniques, and walk through the code and files in my examp... (more)

Agile Chronicles #1: What is Agile Based On?

Preface Five weeks ago, I started a project with  Enablus, a firm that works with mainly startups to build products. I loathe service work, and love product work, so am really glad to be working with them. Even better, they are only 30 minutes from my house. I don’t really need to go more than 2 to 3 times a week, but I like how close they are when I do. One thing that struck me in the initial project discussions was that Enablus was really big on process and lingo. Darrell Ross, the project manager and partner I’m working with, although hard to read initially, still showed sign... (more)