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Personal Branding Checklist

Jesse Randall Warden

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Top Stories by Jesse Randall Warden

This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual process. As you grow, so does your brand. The need for personal branding arises from the fact that globalization has increased competition in the workplace. As the wheat is separated from the chaff, if you are left standing, you are left standing with others of good caliber. The playing field is now that much more challenging since your competition is as good as, or better, than you. To paraphrase David Samuel, the bloke who got me into personal branding after I saw him speak a few years ago; he spoke about of why you need personal branding. His audience was a group from a large teleco... (more)

Jesse Randall Warden's JesterXL Blog: Binding in the Trenches

It's 7:50 pm on Sunday, and I'm still working. I figured I'd share why I'm debugging like crazy instead of relaxing. Bindings. For those of who know of Flex 2, Adobe's tool for programmers to create Rich Internet Applications, it has this one feature that sets it apart from Flash, and incidentally, its brother Spry shares. It allows you to put a variable surrounded by curly brackets, and at runtime, anytime that variable changes, it'll update whatever variable is being set to it. So, for a TextField, you can bind a global text property to the TextField's text property, like so: ... (more)

Agile Chronicles #2: Code Refactoring

This entry is about the joy of coding quickly, finding the balance between getting something done quickly vs. architecting for the future, and dealing with the massive amount of re-factoring that’s entailed in iterative Scrum development. Coding Quickly I’m coding like I’m in Flash again. Instead of spending 3 weeks setting up Cairngorm or PureMVC with all your use cases, agreeing on the framework implementation details with coworkers, and getting enough of a foundation together that you can actually compile the application and start seeing screens, you instead make a mad dash t... (more)

Agile Chronicles #3: Branch Workflow

This entry is about utilizing branches for each developer in Subversion, Merge Day, and how while cool, it’s an ivory tower process. Note: This isn’t a tenet of the Agile methodology itself, it’s just something that works well when you have a bunch of developers collaborating together rapidly, and a specific workflow our client requested we follow. Branch Workflow We’re utilizing a Branch Workflow on my current project.  What this means is that each developer creates their own branch in Subversion.  If you’re utilizing Tortoise SVN on PC or Versions on Mac, this is effectively a ... (more)

JavaScript and Flash Panels

Macromedia products are ever more extensible in the 2004 releases. They make it easier for developers to create custom tools and extension scripts and then package those scripts and interfaces to distribute to their fellow designers and developers. Distribution comes in a few ways; in this article I discuss the use of JavaScript and Flash panels for use in Fireworks and Flash, and briefly cover the use of MXPs, the file format used in the Macromedia Extension Manager tool to allow developers to install extensions. Although Dreamweaver is arguably more powerful in making use of suc... (more)