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Personal Branding Checklist

Jesse Randall Warden

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Top Stories by Jesse Randall Warden

This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual process. As you grow, so does your brand. The need for personal branding arises from the fact that globalization has increased competition in the workplace. As the wheat is separated from the chaff, if you are left standing, you are left standing with others of good caliber. The playing field is now that much more challenging since your competition is as good as, or better, than you. To paraphrase David Samuel, the bloke who got me into personal branding after I saw him speak a few years ago; he spoke about of why you need personal branding. His audience was a group from a large teleco... (more)

Integrating a Flash Interface into Flex 2

My goals here are to integrate www.adobe.com/products/flash/ Flash with www.adobe.com/products/flex/ Flex, i.e. not just treat it as a design asset tool, but as a contributor to the functionality of the client; using Flash for enhancing the design, and helping reduce transition code which tends to be verbose in Flex. Below you'll find a sample application that has integration of a complicated Flash design done using many different techniques. I describe the reasons why you would want to work this way, compare with other techniques, and walk through the code and files in my examp... (more)

From Design to Reality

This article will cover techniques in dealing with application state and complex animations. Additionally, I've included a few quick primers on how to implement some of the designs a Flash developer can be expected to put into Flash as well as a sample application file. This article will cover techniques in dealing with application state and complex animations. Additionally, I've included a few quick primers on how to implement some of the designs a Flash developer can be expected to put into Flash as well as a sample application file. There are many articles dealing with applica... (more)

Agile Chronicles #3: Branch Workflow

This entry is about utilizing branches for each developer in Subversion, Merge Day, and how while cool, it’s an ivory tower process. Note: This isn’t a tenet of the Agile methodology itself, it’s just something that works well when you have a bunch of developers collaborating together rapidly, and a specific workflow our client requested we follow. Branch Workflow We’re utilizing a Branch Workflow on my current project.  What this means is that each developer creates their own branch in Subversion.  If you’re utilizing Tortoise SVN on PC or Versions on Mac, this is effectively a ... (more)

JavaScript and Flash Panels

Macromedia products are ever more extensible in the 2004 releases. They make it easier for developers to create custom tools and extension scripts and then package those scripts and interfaces to distribute to their fellow designers and developers. Distribution comes in a few ways; in this article I discuss the use of JavaScript and Flash panels for use in Fireworks and Flash, and briefly cover the use of MXPs, the file format used in the Macromedia Extension Manager tool to allow developers to install extensions. Although Dreamweaver is arguably more powerful in making use of suc... (more)