Personal Branding Checklist

Jesse Randall Warden

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Top Stories by Jesse Randall Warden

This is a checklist of items you need for an all-encompassing personal branding strategy. Personal branding is the process of marketing and selling yourself as a brand in order to gain success in business. Personal branding is a continual process just as knowing yourself is a continual process. As you grow, so does your brand. The need for personal branding arises from the fact that globalization has increased competition in the workplace. As the wheat is separated from the chaff, if you are left standing, you are left standing with others of good caliber. The playing field is now that much more challenging since your competition is as good as, or better, than you. To paraphrase David Samuel, the bloke who got me into personal branding after I saw him speak a few years ago; he spoke about of why you need personal branding. His audience was a group from a large teleco... (more)

Job Interviews: Adobe Flex and Flash Career Guidance

Some things that I learned early in my career that originally helped me succeed, I believe are now hurting me in job interviews. One of the pros to typing via dynamic languages and forgiving compilers such as ActionScript 1.0, Ruby, JavaScript, and others is that you can quickly code things that work. In a lot of the early agency, multimedia, and small software company work that I did, these technologies were great. They didn't get in your way, and they empowered you to quickly create programmatic solutions that were enhanced or even driven by good designers. You could hit insane... (more)

Jesse Randall Warden's JesterXL Blog: Binding in the Trenches

It's 7:50 pm on Sunday, and I'm still working. I figured I'd share why I'm debugging like crazy instead of relaxing. Bindings. For those of who know of Flex 2, Adobe's tool for programmers to create Rich Internet Applications, it has this one feature that sets it apart from Flash, and incidentally, its brother Spry shares. It allows you to put a variable surrounded by curly brackets, and at runtime, anytime that variable changes, it'll update whatever variable is being set to it. So, for a TextField, you can bind a global text property to the TextField's text property, like so: ... (more)

Integrating a Flash Interface into Flex 2

My goals here are to integrate www.adobe.com/products/flash/ Flash with www.adobe.com/products/flex/ Flex, i.e. not just treat it as a design asset tool, but as a contributor to the functionality of the client; using Flash for enhancing the design, and helping reduce transition code which tends to be verbose in Flex. Below you'll find a sample application that has integration of a complicated Flash design done using many different techniques. I describe the reasons why you would want to work this way, compare with other techniques, and walk through the code and files in my examp... (more)

Adobe Flex Builder Tracer Bullets

So how do you write Flex Builder Tracer Bullets knowing that Flex can be a RAD tool and Tracer Bullets are good to do? I have provided two lists, one technical and the other esoteric,  that you can follow to hopefully build your Flex applications a little faster via Tracer Bullets. Here are the two lists: Technicals Don't use ActionScript, use MXML Use states, don't use transitions Write strongly-typed ValueObject's based on client's data needs Build workflows, then build use cases Use copious amounts of tagged builds in Subversion (or whatever source control you use) Componeti... (more)